Attitude Strength: Antecedents and Consequences (Ohio State - download pdf or read online

By Richard E. Petty,Jon A. Krosnick

ISBN-10: 0805810862

ISBN-13: 9780805810868

ISBN-10: 0805810870

ISBN-13: 9780805810875

Social psychologists have lengthy well-known the chance that attitudes may range from each other when it comes to their energy, yet just recently had the profound implications of this view been explored. but simply because investigators within the quarter have been pursuing attention-grabbing yet self sufficient courses of study exploring assorted elements of energy, there has been little articulation of assumptions underlying the paintings, and little attempt to set up a standard learn time table. The ambitions of this booklet are to focus on those assumptions, to study the discoveries this paintings has produced, and to indicate instructions for destiny paintings within the area.

The bankruptcy authors contain people who have made major contributions to the broadcast literature and symbolize a variety of views at the subject. as well as offering an summary of the extensive sector of angle energy, specific chapters deal extensive with particular gains of attitudes on the topic of power and combine the various our bodies of correct conception and empirical facts. The e-book might be of curiosity to graduate scholars beginning paintings on attitudes in addition to to longstanding students within the box. a result of many capability instructions for program of labor on perspective energy to amelioration of social difficulties, the publication should be helpful to students in numerous utilized disciplines corresponding to political technology, advertising, sociology, public opinion, and others learning attitudinal phenomena.

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Attitude Strength: Antecedents and Consequences (Ohio State University Series on Attitudes and Persuasion, Vol 4) by Richard E. Petty,Jon A. Krosnick

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